Detalle de la Oferta

Descripción de la Oferta

Job Number 24072970
Job Category Sales & Marketing
Location Panama Office, Calle 52 y Ricardo Arias, Ciudad de Panama, Panama, Panama VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

Social Media manager (Shared service)

Position Summary: The Social Media Manager is a self-driven and ambitious tech-savvy professional to manage the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, etc., for a defined portfolio of hotels in alignment with strategies set by the Senior Manager Social and the Social Media Area manager. To be successful in this role, the candidate will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. This position will partner with the Field Marketing Organization overseeing that the application of social media strategies in properties across Caribbean and Latin America are in alignment with regional initiatives.

CANDIDATE PROFILE

Education and Experience:

- Bachelor degree required.
- College (University) degree required in Communications, marketing, hospitality management, or related field preferred
- 2+ years of experience in equivalent position (Agency or Company experience).
- 1+ years managerial experience preferred, leading a team or project
- Travel industry, hotel property experience, Field Marketing experience, or related, a plus
- Must be fully proficient in written and spoken English and Spanish- required. Excellent verbal communication, writing and impeccable proofreading skills
- Leadership qualities are a must (self-starter)
- Must be a team player and collaborate well with multiple stakeholders
- Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
- Excellent technical and project management skills; ability to handle many diverse projects simultaneously
- Attention to detail, critical-thinker and problem-solver
- Skills in photography/videography, basic graphic design, basic video editing, and copywriting
- Creative, energetic, takes initiative
- Able to effectively work independently or, at times, as part of a team
- Excellent interpersonal and presentations skills
- Ability to identify and track relevant community KPIs - preferred
- Ability to balance the interests and demands of multiple stakeholders
- Ability to communicate results to management and in a fast-paced environment

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

- Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.
- Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
- Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
- Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
- Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
- Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
- Lead and educate the hotels' stakeholders on Social Media best practices and strategy.
- Execute on content creation, providing engagi