Detalle de la Oferta

Descripción de la Oferta

Objective:

The Brand Development Manager is responsible for the implementation and execution of marketing plans and programs of the assigned brands to achieve their business objectives. Responsibilities include implementation of marketing plans, launches, re-launches, line extensions, brand activations and promotional activities. Responsible for the Local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. Responsible for the marketing input in the CBP process, demand plan and Commercial Meetings. Supports in the preparation of the Budget Review, Mid-Year Review, and business reviews for Corporate & Division.


What you will do:

Implements Go to Market plans and 5Ps strategies to achieve goals.
Responsible for the Local sub-category of Profit and Loss Statement.
Leads Commercial Meetings and supports the preparation of Budget Review, Mid-Year Review and business reviews for Corporate and Division.
Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
Develops/Delivers presentations of launches, promotions/ initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
Analyze Key Performance Indicators to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
Develops local promotional grid together with Retail Marketing and SDMs.
Performs other duties as assigned
Complies with all policies and standards

Required Qualifications

Bachelor's Degree in Marketing, Business Administration, Engineering
At least 3+ years in Consumer Marketing on FMCG
Computer Proficiency (High level of MS Office), Google Suite
100% English proficiency


Preferred Qualifications

Master's Degree
Nielsen, Kantar, D&N
Trade Marketing exp